An Instagram Conversation is any chat that starts in your Instagram DMs.
A conversation opens when a user:

• comments on your post and gets an auto-reply
• sends you a DM
• replies to your Story
• clicks on your Instagram ad and messages you
• interacts with your Virtual Try-On flow in DMs

Once the message lands in your DMs — this counts as one conversation.

How many conversations do I get in each pricing plan?

Each plan includes a certain number of monthly conversations.
If you reach the limit, you can upgrade to the next plan with more conversations.
You only pay for real conversations that actually start in your DMs.

AI Virtual Try-On is a feature inside your Instagram DMs.
When a user uploads a photo, Apiway generates an AI image where the customer “tries on” your garment.
Each generated image = 1 AI Virtual Try-On.

We count every AI-generated image.
If a user uploads several photos during the same DM conversation, each generated Try-On image is counted separately.
Examples:

• User uploads 1 photo → 1 Try-On
• User uploads 3 photos → 3 Try-Ons

You only pay for actual AI image generations.

This is one of Apiway’s classic use cases.
We automatically transfer your leads from Facebook and TikTok into Google Sheets, Telegram, Gmail, or other apps.
When someone submits a lead form on Facebook or TikTok, Apiway instantly sends this data to your destination app.

Each lead we deliver = 1 data transfer.
Examples:

• 1 lead goes to Google Sheets → 1 data transfer
• 10 leads go to Gmail → 10 data transfers

Every pricing plan includes a different amount of monthly data transfers.

No — you never share your Instagram password with us.
Apiway uses the official Meta API, fully approved by Meta.
You log in through Meta’s secure authorization window, and we only receive the permissions you approve — not your password.

Yes. You can disconnect at any time:

• from your Instagram settings (Apps & Websites)
• or directly from your Apiway account

Once disconnected, Apiway loses access immediately.

You can cancel the subscription at any time. Apiway will continue to provide service till the end of your subscription. When your plan comes to an end, your account will automatically switch to the Free Plan.