When I finally made it to Hong Kong Disneyland at 34, I saw something that honestly blew my mind: the park wasn’t just for kids anymore. Everywhere I looked, people were filming Reels, TikTok videos, and Instagram stories. There were tripods, anime cosplay outfits, and girls in short skirts shooting content that looked more like a professional video shoot than a family vacation.

It felt like Disneyland had turned into a giant content factory.

I started thinking: how can I apply this concept to my business (Apiway—a tool for automating Instagram DMs)? How can other creators use this concept too?

Of course, there’s no need to rebuild Disneyland 😂. I mean, let’s take this concept and apply it to our business.

Maybe it’s a stupid idea, maybe it’s brilliant. Who knows? That’s why I decided to write this essay as usual—and think it through while writing.

I’m 34 now, but Disneyland had been my dream since I was a kid. Growing up in Ukraine in the ‘90s, a trip to Disneyland felt as far away as a trip to the moon. Nobody in my circle had ever been. Kids who visited Disneyland were like rare, untouchable stars.

Now that I’m older, I finally made that dream happen because I was in the city where Disneyland is. But what did I see? A huge number of adults—just like me—coming without kids. I always thought Disneyland was for kids, but turns out it’s not just about that. There’s this massive audience driven by nostalgia and the need to relive a bit of that childhood magic.

It’s not just me. I found a survey by Disney with Dave’s Daughters blog that said 42% of Disneyland visitors come without kids—just for fun. So yeah, I’m an adult, but deep down, I’m still a kid.

Here’s another thing I noticed: people aren’t just coming to Disneyland for the rides anymore; they’re there to create content. Visiting Disneyland has literally become a talking point—a way to show up on Instagram, TikTok, and YouTube.

It’s no longer just about families having fun; it’s become this huge, real-life TikTok studio for social media content.

So based on what I saw, I thought:

Imagine a Creator Campus where every corner is a set, every room a new collab opportunity, and every day a chance to learn, create, and share.

I honestly think Gen Z and Gen Alpha would be way more into a unique, themed studio for TikTok videos than the usual Disney-style rollercoasters.

Imagine a place with tons of different themed studios where you can create super unique content. Like, a spaceship set where you can dress up as Obi-Wan Kenobi, grab a lightsaber, and record a ton of Reels.

If I could have done that when I was 10, it would’ve been the best day of my life.
Okay, who am I kidding? If I could do that at 34, it’d still be the best day of my life—haha! 😊

Influencers could even do collab battles with lightsabers. That’d be so fun—and valuable—because they’d get fresh content and new followers from the collab.

Or imagine a Barbie castle with dozens of different rooms and dresses, where every woman could feel like Barbie.

It’s not about getting a quick two-minute ride on a rollercoaster anymore; it’s about a place where you actually work, not just have fun.

This isn’t just fun—it’s work. For creators, making content is their job. They’d totally pay to use a space like this because it helps them make better videos and photos than other influencers. Disneyland became a TikTok studio by accident—but I’m talking about a new place that’d be a studio-park from the start.

Imagine:

• A Barbie Dreamhouse runway with 1000+ outfits for transformation videos.
• A lightsaber arena with responsive sabers and holographic effects for epic duels.
• A cyberpunk alleyway dripping with neon for edgy photo shoots.

Unlike Disneyland’s accidental sets, this would be a dedicated content engine.

Let’s be honest: conferences for creators are usually boring. Rows of chairs, endless keynotes —it’s like corporate training, not inspiring at all. But creators want more than just education—they want edutainment.

Imagine learning how to make viral videos in a place that’s fun, immersive, and inspiring. That’s where entertainment meets education—a place where you can learn, create, and share all at once.

Picture hands-on workshops with the latest camera gear, live challenges like “Make a Reel in 30 minutes,” and interactive panels on “How I Built a Million-Follower TikTok.”

Throw in music, games, and parties—because let’s face it, inspiration often comes when you’re relaxed and having fun with other creators.

Edutainment is the perfect way to blend learning and fun—something every creator craves.

I work from a coworking space now, and yeah, that model’s become super popular over the last 20 years. It works great for remote tech specialists—but let’s face it, there’s still no dedicated space for creators.

In my coworking space, I see people come in just to take photos in that “digital nomad office style.” Honestly, the coworking space has basically become a backdrop for their content. No need to go far—I’m totally guilty of that too. I’ve posted so many photos of my “day at work” from my coworking space just because it looks cool.

So what if there was a ‘WeWork’ for Creators, with studio rooms and equipment for photoshoots instead of boring old meeting rooms?

Some YouTubers live together in “creator houses” (like Team 10 hosted by Jake Paul). But those houses are small—like, only 5 to 10 people—and let’s be real, they get messy fast. My idea is bigger: a ‘WeWork’ for Creators.

Picture a huge office building, but instead of desks:

• Photo studios with killer backgrounds
• Rooms for filming videos
• Spaces to edit videos
• Places to meet and work with other creators

Hundreds or even thousands of creators could use it every day! They could work, meet new people, find partners for videos, make friends—and who knows, maybe even spark a little romance. 😎

And obviously, no creative space would be complete without restaurants and coffee shops with beautiful, Instagrammable backdrops. Imagine sipping coffee in a place designed to be the perfect setting for Reels, stories, and posts—a place where every meal is a photo opportunity.

Then I thought: maybe the Disneyland idea is too complicated. I mean, let’s be honest—building a permanent theme park like Disneyland is super expensive and, honestly, nearly impossible for most companies.

A better idea is to launch a big, traveling event: The Creators EXPO.

Think of events like New York Fashion Week or Comic-Con, but just for people who make online content. It would move to different big cities each year.

Unlike Disneyland, an Expo doesn’t have to be in one place. It could combine lectures, brand exhibitions with cool sets, and interactive experiences where creators can collab and shoot content.

Plus, it makes more sense financially. Once you build an Expo, you can move it from city to city, following the big creator hubs. Disneyland’s biggest weakness is that the rides and pavilions stay the same for years—but Paris Fashion Week reinvents itself every season.

Imagine a professional annual event—a mix of Expo, conference, and party—where creators can meet, learn, and film unique content all in one place.

And the best part? This kind of event is already affordable for medium-sized companies. This niche is practically empty—there’s no “Comic-Con for creators” yet.

So yeah, I wrote this essay because I think this idea is super interesting for me. I know that right now it’s just a fantasy. At Apiway, we’re just getting started with one small tool that helps creators automate Instagram DMs. But hey, as Napoleon said, “Imagination rules the world.”

If you like this idea and you can see how we could build it together, just let me know.

Who knows where we’ll end up? 🚀